
What we do
Launched in 2023, Threads: The Art Exchange is an artist development firm + global vehicle elevating artists through strategy, story, and expansive reach.
Originally founded by Sydney Frakes and Alea Brown as a podcast spotlighting artists and creatives of color, Threads has further expanded into a full-scale artist development firm offering a multidisciplinary framework of practice-centered engagement, visual storytelling, and creative exchange spearheaded by Frakes.
At its core, Threads operates as both an emerging artist incubator and dialogical space, merging curation, narrative-based storytelling, and process-oriented support to nurture the next generation of artists. Through strategic artist cultivation, concept-led artist features, digital initiatives, and global visibility, Threads fosters the structure, language, and tools to amplify artist’s presence in today’s art sphere. As a site of artistic exchange and curatorial intervention, Threads engages creative voices across disciplines, geographies, and identities whether they are emerging, mid-career, established, or from a multicultural background. It is a space where strategy meets intuition, and where artists are not only seen but deeply supported in the evolution of their practice and positioning within the contemporary art landscape.
With an unwavering commitment to collaboration, access, and international growth, Threads: The Art Exchange builds a nurturing architecture amplifying the voices of artists for long-term visibility and cultivating lasting influence.
Sydney Frakes
Creator + Director
Sydney Frakes is the Creator and Director of Threads: The Art Exchange. With a multidisciplinary approach, Frakes blends artist development, creative consulting, and digital initiatives to help artists craft tailored narratives, build long-term visibility, and create sustainable pathways to success. Her approach is both intuitive and strategic grounded in dialogue, shaped by experience, and always in service of unfolding the full complexity of an artist’s practice. Threads is both a platform and a philosophy: a place where art, identity, and transformation are in constant conversation.
Before founding Threads, Frakes earned her BA in Urban Studies and Art History from Wayne State University and gained extensive experience working in commercial, academic, and residency art spaces, acquiring deep insight into the contemporary art landscape.
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Photo credit: Ken Taylor Creative